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WeChat is now the promised land when it comes to making a social network marketing campaign in China. It delivers a number of of features: Instant Messaging, like Whatsapp and Snapchat. Moments, are WeChat’s variation of Facbook. end users post via their profile, and it can easily be read on their contacts’ Moments.
Official accounts with aubscription. Probably the most precious attribute for marketers and content creators alike.
Microsites and app-within-the-app.
Users can have their own website or app running inside the application. It opens great potential for brands aswell as online businesses.
WeChat e-wallet supplies users the option to connect the platform to their bank. Therefore, permitting them to use the app as a method of payment in various shops. You can also buy instantly online or in the WeChat mobile commerce platform. Transactions can be made merely by scanning a QR code or transferring payments to other persons.
QQ marketing –
QQ is the most well-known free instant messaging application China, and the world’s third most popular IM service. Since its entry into Chinese households QQ rather quickly turned up as a modern cultural phenomenon, now being portrayed in popular culture. Aside from the chat program, QQ has also developed many subfeatures including groups, games, pets, ringtone downloads, etc.
QQ has 340 million active users in China
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